City Partners With West Capitol Ave. Businesses To Curb Alcohol Abuse

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T.E.A.M. sticker “THIS BUSINESS CONDUCTS RESPONSIBLE ALCOHOL SALES” is displayed on the front door of A & B Liquors on West Capitol Ave.

The City of West Sacramento has launched a campaign encouraging local businesses to refuse alcohol sales to inebriated customers. The program, T.E.A.M. (Together Everyone Achieves More), is a partnership between West Sacramento Police, the West Sacramento Chamber of Commerce, and businesses with liquor-sales licenses. Its purpose is to promote cooperation and teamwork between businesses and law enforcement in reducing issues traced to careless alcohol sales and consumption.

15 businesses have signed up to join the T.E.A.M. program and have received official decals to post at their entrances.

“We’re thrilled that so many businesses have joined police in this effort,” said City Manager Martin Tuttle. “Working together, the City and store owners can promote a clean and safe shopping environment built upon responsible alcohol sales.”

Alcohol Beverage Control Sgt. Kathryn Sandberg, A & B Liquors owner Jim Nessar, West Sacramento Police Officer Rinaldo Monterrosa

Alcohol Beverage Control Sgt. Kathryn Sandberg, A & B Liquors owner Jim Nessar, and West Sacramento Police Officer Rinaldo Monterrosa discuss the T.E.A.M. program at the entrance to Nessar’s store.

Through the program, West Sacramento Police visits store owners to discuss alcohol sales to apparently intoxicated people. The T.E.A.M. targets liquor stores, mini marts, grocery stores and gas stations along West Capitol Avenue frequented by a transient population.

Aside from public intoxication incidents, the issue generates additional community problems, including trespassing, littering, loitering, public nuisance and criminal assaults.

To alleviate these issues, the West Sacramento Police Department  has already:

  • Increased police presence in the form of routine foot and vehicle patrols of properties;
  • Maintained regular contact and relationship-building with property owners and management;
  • Reviewed responsible alcohol sales with owners and managers.

In addition, the City is addressing such topics as lighting, clear and visible signage, and trash and graffiti at the store properties.

The City adds that businesses engaged in selling alcohol assume a major responsibility in preserving public safety. Selling alcohol to minors and apparently intoxicated persons can result in serious liability including criminal citation, lawsuits, liquor license suspension or revocation, and jail time.

During a six month trial run of the T.E.A.M. program with several liquor stores participating, the City recorded a 92 percent decline in alcohol intoxication within the area.

 

RELATED:  West Sacramento, retailers join forces to curb booze sales

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