Californians Don’t Waste

Don't Waste WaterWith California facing its worst water shortage crisis in modern history, Save Our Water – a partnership between the Association of California Water Agencies (ACWA) and the California Department of Water Resources (DWR) – has launched a ‘Californians Don’t Waste’ Public Service Announcement (PSA) campaign to bring awareness to simple ways citizens can save water every day.

The public service campaign efforts kicked off recently with the release of several short videos focused on the simple, yet critical, message: “We Are Californians and We Don’t Waste.”

The videos, produced by the California Governor’s Office of Emergency Services (Cal OES), emphasize water use efficiency and conservation at home, in the workplace, at school or anywhere. Everyone is encouraged to share these PSAs, available at http://bit.ly/water-psa, to keep water conservation top of mind and demonstrate how simple change of habits can help every Californian, now and in the future.

The campaign also aims to tap into Californians’ can-do spirit and creativity by encouraging the public to join in the effort and share their methods to conserve water. Californians can take videos or photos through Instagram or Twitter (photos only) using #SaveOurWater or simply upload their videos or photos directly through the Save Our Water Facebook page. Save Our Water will showcase publicly created content as part of the ‘Californians Don’t Waste’ campaign.

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